Al-Jawad Pike were commissioned by luxury sneaker brand Athletic Propulsion Labs to design their second flagship located on Prince Street in the heart of Soho, New York City.
The design approach establishes a curving amphitheatre-shaped space formed in seamless textured plaster walls to create a sculptural silhouette and a refined backdrop to the space. The shoes are held in minimal gallery style box frames each elevated and illuminated as if it were a work of art.
In the centre of the space tear-drop shaped columns create a sense of movement and discovery, whilst boulder shaped plinths provide further opportunity for product display. The ceiling is formed from a back-lit stretched fabric that extends across the entirety of the space, providing further drama and a warmly lit atmosphere.NYC, US,
retail Photography by Ståle Eriksen